If house is a feeling, then electro is an idea born in DIY ethos: though it has evolved from its original hip-hop and funk styles, it has always been created in bedrooms on whatever drum machine, sequencer or synth young producers can get their hands on.
As a label owner, DJ, producer and performer, Cherriep has been keeping electro alive and prominent in his music, strongly influenced by Warp 9, Detroit In Effect, Drexciya, as well as the more ghetto sounds of DJ Assault or DJ Rashad. We’ve always had an admiration for producers whose sound pays respect to their influences and Cherriep is definitely on our radar, keeping it fly like in ‘You Wit It? ("we look good, we feel good, we got money, we got fame, let's go, let’s go!")
The concept for this new release had its start in watching old episodes of “The New Dance Show”. Cherriep was inspired by the rawness of the show (it looks like it was filmed at a church or recreation center), by the outfits, the violent cut screens, the lack of editing, the lack of bras - and of course the dancers themselves.